top of page

      This paper is based on Technology Acceptance Model (TAM). This theory has been developed by Fred D. Davis (1989), which is one of the most popular research models to predict use and acceptance of information systems and technology by individual users. TAM has been widely studied and verified by different studies that examine the individual technology acceptance behavior in different information systems constructs.

 

        There are two factors in this TAM Model, which are perceived usefulness and perceived ease of use is relevant in computer use behaviors. These two factors are influenced by external variables. The main external factors that are usually manifested are social factors, cultural factors and political factors. Social factors include language, skills and facilitating conditions. The use of technology in politics and political crisis is political factors The attitude to use is concerned with the user’s evaluation of the desirability of employing a particular information system application. The probability of someone with an application is measured by behavioral intention.

TAM-MODEL.png

Framework model for Technology Acceptance Model (TAM) by Davis (1989)

bottom of page